Chris Matson is the Founder of HiBeam and brings a unique combination of firsthand automotive industry experience, decades of marketing expertise, and executive business leadership to his work.

Since 2009, Chris has owned and operated independent auto repair shops, giving him a firsthand understanding of the challenges shop owners face every day. He also owns a marketing agency focused exclusively on the automotive industry, helping him develop deep expertise in the marketing strategies, technology, and customer engagement practices that drive growth for repair businesses.

Earlier in his career, Chris served as CFO for Four Points Media Group, a broadcast television group, adding extensive experience in financial management, business strategy, and organizational leadership.

His experience across these disciplines shapes his approach to automotive marketing. Chris believes that many of the challenges facing auto repair shops, whether involving customers, employees, or business growth, ultimately come down to communication and understanding. He founded HiBeam to address those challenges by combining his knowledge of the automotive industry with his marketing experience to create practical solutions that deliver real value to shop owners.

Through his writing, Chris shares practical insights on automotive marketing, customer retention, CRM, customer communication, and building stronger, more profitable relationships with customers.