Getting new customers is important for any auto repair shop, but long-term growth depends on getting those customers to come back. Repeat customers spend more over time, trust your recommendations, and are more likely to refer friends and family. The challenge is that most customers do not think about their vehicle until something goes wrong.Continue reading “How a CRM Increases Repeat Customers for Auto Repair Shops”
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Return on Ad Spend (ROAS) for Auto Repair Shops
“How much do I need to spend on ads?” is one of the most common questions shop owners ask when looking to grow their business. Jumping into digital advertising, paid search, social media campaigns, or even traditional advertising can feel overwhelming without knowing whether the money you’re investing is actually producing results. One of theContinue reading “Return on Ad Spend (ROAS) for Auto Repair Shops”
Are Google Local Service Ads Worth It for Auto Repair Shops?
If you own or run an auto repair shop, you’ve probably heard about Google Local Service Ads (LSAs). They sound great. Pay per lead. Top of Google. More calls. But the real question is: Do they actually make you money? What Are Google Local Service Ads? Google Local Service Ads are the listings you seeContinue reading “Are Google Local Service Ads Worth It for Auto Repair Shops?”
Lost vs. Lapsed Customers: Why the Difference Matters for Auto Repair Shops
Most auto repair shops have a list of inactive customers. The problem is not the list. The problem is how it is used. Many shops treat all inactive customers the same. They either ignore them or send the same “we miss you” message to everyone. This approach leads to wasted marketing spend and low responseContinue reading “Lost vs. Lapsed Customers: Why the Difference Matters for Auto Repair Shops”
7 Best Practices for Auto Repair Shop Social Media Marketing
Social media marketing for an auto repair shop is utilized to increase brand visibility to your local community and potential customers. A consistent, well-built strategy helps you build trust with your local community. From service highlights to promotions, the right mix of content and strategy can increase engagement and potentially revenue. Know Your Audience DeterminingContinue reading “7 Best Practices for Auto Repair Shop Social Media Marketing”
How to Use AI (and What NOT to Do) for Auto Repair Shop Marketing
A lot of shop owners try AI marketing tools and end up in the same place. Their content sounds like every other shop online. Their ads spend money without bringing in cars. And the automation they set up creates more work than it saves. The problem is not AI. The problem is using it withoutContinue reading “How to Use AI (and What NOT to Do) for Auto Repair Shop Marketing”
What is Digital Marketing (for an Auto Repair Shop)?
Digital marketing is a cornerstone marketing strategy for nearly all businesses, and auto repair is no exception. Unlike traditional marketing tactics like print, radio, and TV, digital marketing lets you reach your potential customers through channels directly on their phones or computers. Not only is your target audience more accessible, but digital marketing is easierContinue reading “What is Digital Marketing (for an Auto Repair Shop)?”
How To Create a QR Code For An Auto Repair Shop
Since their boom in popularity in the early-to-mid 2010s, QR codes have gone from a piece of novelty technology to an everyday sight. From restaurant menus to sign-up forms and marketing campaigns, these small squares have proved themselves as an effective method of capturing attention and providing customers important information right there on their ownContinue reading “How To Create a QR Code For An Auto Repair Shop”
How to Build a Brand Identity For Your Auto Repair Shop
The vehicle owners of today rely less on old school word-of-mouth to find their next repair shop, instead, the modern customer’s first impression of your business will likely be through interaction with your branding. Whether this be on the internet or through physical marketing efforts, many potential customers form an immediate idea of your business’Continue reading “How to Build a Brand Identity For Your Auto Repair Shop”
Stop Sending the Same Email to Everyone
Your Customers Are Not All the Same How independent auto repair shop owners use customer segmentation to send smarter messages, win more repeat business, and stop wasting money on marketing that does not work. You already know your customers by name. You know the fleet manager who brings in six work trucks. You know theContinue reading “Stop Sending the Same Email to Everyone”