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Advertising
Google Local Services Ads Are Moving into Google Ads: What Auto Repair Shops Need to Know
Google is making a major change to Local Services Ads (LSA) that will eventually affect auto repair shops across the…
Branded Keywords Are Wasting Your Google Ads Budget
If you’ve ever hired a marketing agency to manage your Google Ads, there’s a good chance your business name is…
Return on Ad Spend (ROAS) for Auto Repair Shops
“How much do I need to spend on ads?” is one of the most common questions shop owners ask when…
Are Google Local Service Ads Worth It for Auto Repair Shops?
If you own or run an auto repair shop, you’ve probably heard about Google Local Service Ads (LSAs). They sound…
Branding
How to Differentiate Your Auto Repair Shop: Build a Brand Worth Choosing
Ask an independent auto repair shop what makes them different and you will probably hear some version of the same…
How to Build a Brand Identity For Your Auto Repair Shop
The vehicle owners of today rely less on old school word-of-mouth to find their next repair shop, instead, the modern…
Marketing Automation
Adaptive Marketing for Auto Repair Shops: How CRM Automation Drives Revenue
Most auto repair marketing campaigns are built around a simple model: build a list, send a message, wait, and send…
Declined Work Sales Strategies That Actually Work
A customer declines a recommended repair. The advisor explains the service, the customer says, “Not today,” and the repair order…
How a CRM Increases Repeat Customers for Auto Repair Shops
Getting new customers is important for any auto repair shop, but long-term growth depends on getting those customers to come…
Stop Sending the Same Email to Everyone
Your Customers Are Not All the Same How independent auto repair shop owners use customer segmentation to send smarter messages,…