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Business & Financial
How to Calculate Customer Lifetime Value for an Auto Repair Shop
Most auto repair shop owners know their Average Repair Order (ARO), car count, and monthly revenue. These numbers tell you…
How to Differentiate Your Auto Repair Shop: Build a Brand Worth Choosing
Ask an independent auto repair shop what makes them different and you will probably hear some version of the same…
Auto Repair Shop KPIs: The Metrics Every Shop Owner Should Track
Running an auto repair shop creates a huge amount of data. Every repair order, estimate, labor hour, declined service, appointment,…
Return on Ad Spend (ROAS) for Auto Repair Shops
“How much do I need to spend on ads?” is one of the most common questions shop owners ask when…
Marketing
Branded Keywords Are Wasting Your Google Ads Budget
If you’ve ever hired a marketing agency to manage your Google Ads, there’s a good chance your business name is…
Are Google Local Service Ads Worth It for Auto Repair Shops?
If you own or run an auto repair shop, you’ve probably heard about Google Local Service Ads (LSAs). They sound…
7 Best Practices for Auto Repair Shop Social Media Marketing
Social media marketing for an auto repair shop is utilized to increase brand visibility to your local community and potential…
How to Use AI (and What NOT to Do) for Auto Repair Shop Marketing
A lot of shop owners try AI marketing tools and end up in the same place. Their content sounds like…
