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Business & Financial
How to Calculate Customer Lifetime Value for an Auto Repair Shop
Most auto repair shop owners know their Average Repair Order (ARO), car count, and monthly revenue. These numbers tell you…
How to Differentiate Your Auto Repair Shop: Build a Brand Worth Choosing
Ask an independent auto repair shop what makes them different and you will probably hear some version of the same…
Auto Repair Shop KPIs: The Metrics Every Shop Owner Should Track
Running an auto repair shop creates a huge amount of data. Every repair order, estimate, labor hour, declined service, appointment,…
Labor Productivity vs. Efficiency vs. Proficiency vs. Utilization: What’s the Difference?
Labor is one of the biggest drivers of revenue and profitability in an auto repair shop. But measuring labor performance…
Marketing
Google Local Services Ads Are Moving into Google Ads: What Auto Repair Shops Need to Know
Google is making a major change to Local Services Ads (LSA) that will eventually affect auto repair shops across the…
7 Best Practices for Auto Repair Shop Social Media Marketing
Social media marketing for an auto repair shop is utilized to increase brand visibility to your local community and potential…
How to Use AI (and What NOT to Do) for Auto Repair Shop Marketing
A lot of shop owners try AI marketing tools and end up in the same place. Their content sounds like…
What is Digital Marketing (for an Auto Repair Shop)?
Digital marketing is a cornerstone marketing strategy for nearly all businesses, and auto repair is no exception. Unlike traditional marketing…
