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Business & Financial
How to Calculate Customer Lifetime Value for an Auto Repair Shop
Most auto repair shop owners know their Average Repair Order (ARO), car count, and monthly revenue. These numbers tell you…
How to Differentiate Your Auto Repair Shop: Build a Brand Worth Choosing
Ask an independent auto repair shop what makes them different and you will probably hear some version of the same…
Auto Repair Shop KPIs: The Metrics Every Shop Owner Should Track
Running an auto repair shop creates a huge amount of data. Every repair order, estimate, labor hour, declined service, appointment,…
Labor Productivity vs. Efficiency vs. Proficiency vs. Utilization: What’s the Difference?
Labor is one of the biggest drivers of revenue and profitability in an auto repair shop. But measuring labor performance…
Marketing
Google Local Services Ads Are Moving into Google Ads: What Auto Repair Shops Need to Know
Google is making a major change to Local Services Ads (LSA) that will eventually affect auto repair shops across the…
Branded Keywords Are Wasting Your Google Ads Budget
If you’ve ever hired a marketing agency to manage your Google Ads, there’s a good chance your business name is…
How a CRM Increases Repeat Customers for Auto Repair Shops
Getting new customers is important for any auto repair shop, but long-term growth depends on getting those customers to come…
Return on Ad Spend (ROAS) for Auto Repair Shops
“How much do I need to spend on ads?” is one of the most common questions shop owners ask when…
